The Al Nasser Group in Riyadh, Saudi Arabia, is active as a distributor, lighting manufacturer and service provider in the construction business. The new brand strategy is to internationalize the activities of the group as well as strengthen its position in a booming home market. Based on a new brand architecture which brings more structure and transparency to the group all companies have now a distinct and individual identity integrated in a family approach. The identity will be complemented by a new retail concept and corporate architecture for the more than 10 lighting showrooms in the country.
Store Design: GfG Bremen
