25/01/2008

New client: Greenpeace Magazine

one/one creates an internet campaign for Hamburg based Greenpeace Magazine.

The aim of the campaign is to boost the number of subscritions and to attract more users to the website of Greenpeace Magazine. one/one will develop a strategy to raise awareness for the themes, the quality and the uniqueness of the publication by launching surprising activities which will take place in the interent as well as in the “real world”.

Greenpeace Magazine is a bimonthly high quality publication about the topics of politics, environment and economy. It picks up the core themes of Greenpeace and makes it accessible to a larger audience. The magazine is financed solely through subscription and sales at news stands. It is the only commercial magazine in Germany which contains no advertising at all. It is also financially and editorially independet from the environmental organisation Greenpeace.

The campaign will be launched in late spring/early summer 2008.
Stay tuned for more on this subject ...

• {Greenpeace Magazin}